Bounce Rate is a very good indicator of how well your website is being read.
It is a measure of how many people look at one page and then exit the site.
Generally a high bounce rate, especially getting over 60% is not a good sign. However there are caveats.
A one page website will have a 100% bounce rate. However if the searcher landed here and found what they wanted, it has done it's job.
If you have a high bounce rate, look at the time for sessions. If it is long, over 60s, at least that page is attracting some interest.
Much less than this, and this website is seemingly not doing much.
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