C2A
C2A stands for "Call to
Action".
Visitors to your website can
be very anonymous. Often they merely browse or defer whatever they
were searching for. If a site lacks C2As, there is less chance of
them making that vital contact with you.
A C2A is anything on your site
that may prompt a reaction from a visitor. A phone number, link to
another product or service, download a catalogue, sign up for a
newsletter or a special offer.
A site without C2As relies on
the visitor making some sort of contact at a later date. There again
they may not.
<>An effective website has a
number of calls to action, and they need to be prominent.
Depending on your business
model, avoid being too aggressive with C2As. A happy balance is
essential.
Having trouble with this
issue, why not book a Consultation.