SEO
SEO stands for "Search Engine
Optimization".
SEO is probably one of the
most mis-sold topics in internet marketing. The lure of free organic
traffic can seem irresistible.
SEO for competitive keywords
is extremely difficult and usually requires continued maintenance as
Google algorithyms and markets change. It is in short, expensive and
generally the domain of larger companies.
Two aspects of SEO may be
achievable however. One is long tail keywords, say with four or five
words in them that are not so often used, low traffic, but get a few
of them and you can be in business.
The second is local search, as
search engines now often detect a local relevance to some searches
and will show local businesses on first page listings.
SEO has three main elements.
1. A technical audit. Does the
site's coding tick all the right boxes.
2. Content. The presence of
keywords are various locations in the text and content of the
webpage. Beware "keyword stuffing" can cause a website to fall in
rank (spamming out.)
3. Links. The more your
website is linked by others, especially sites with "authourity", the
higher it's likely to rank. (Quite apart from driving useful traffic
to your site.)
Having trouble with this
issue, why not book a Consultation.