Schema is a meta data protocol sponsored by Google, Yahoo and Yandex.
Meta data is hidden code placed in a website that helps search engines more accurately answer a search.
Some words can have ambiguous meanings, so meta data can more accurately identify which particular meaning applies.
Meta data can also help browsers read product factors such as GTIN, price and stock levels.
Besides being a ranking factor, Schema is essential with some eCommerce applications.
Find out more aboutSchema
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