Our analytics tool allows cost effective interpretation of your data to enable you to get more out of the internet. You can get any number of clicks from Google, Microsoft and Facebook if you pay enough, but does it pay for you?
You can get in experts such as a Google Partner, but then find you are paying upwards of £100 per month before you actually pay for any ads - for a micro business, this is not usually a profitable strategy.
Analytics can tell you more than how many clicks you ads get, it can make comparisons with your other channels, your organic traffic for example. If your paid clicks perform significantly below your organic clicks, you probably need to review your ad spend.
We advise running small ad accounts with Google, Microsoft and Facebook and comparing the relative performance and switch budgets to the best paying accounts.
Google make it easy to run your own ad accounts with their "Optimisation" tool. Whilst this has some merit, do bear in mind that Google's primary motive in selling ads is to make money - for them!
A final bit of advice, there's little point in paying for ads with an under performing site. If leads are lost at the rate of 20% for every second load time over 1 second, it's plain that money is being wasted on such sites.
Therefore check you site out on Google Pagespeed or consider how you may improve it with AMP.