Google analytics provides all the data your website will gather if you have analytics enabled. It's a mass of data, the most important one being "clicks".

There is much much more, and clicks on their own can mean very little. So we use bespoke coding to measure the quality of your clicks and then we relate that to your past data.That way we measure your site by progress and you should become enabled to make value judgements about investing in your website.

So whatever strategy you use to promote your website you will have a means to measure progress (or the lack of it!) against the money and time you invest.

As an example, online ads are a good way to promote your business, but take care. Google will happily take your money and will provide you with as much traffic as you can afford. The question is are these extra clicks worth the money? By analysing your data we can help you determine the relative value. Of course you can get a consultant (Google Partner) to do this, but with fees typically starting at £150 per month, that's a lot of outgoings for a small business.

All you have to do to start is to enable Google Analytics on your website, if you have not already done so. It's free and we can help you set it up, just give us a call or email.

To start up with us, just get in touch and we will send you a request to manage your Google Analytics account. We will send you a monthly report on your site and offer tips to help you get more from it.

We currently offer three months subscription for free, thereafter it will be a modest £20 per month. All you have to do is email us, providing the name of your website.