Generally most of our digital marketing efforts don't create clicks, they merely divert them from going to someone else.
An example is why advertise if you have a top organic ranking? The answer is there is only so much screen for the user to see, and most people don't even scroll down much. Take up as much screen as you can, so that a competitor doesn't have it.
Sometimes a site will show on ads, on local search and on organic listings. Not only are you drawing a prospect to click one of these options, you are adding authority to your site, so they are more likely to click
Not only that, but part of our methodology is to look at the competition. There is no better place than to see if there is anything to learn from them. So if we have two completing clients, a conflict of interest.
If you are using directory based marketing, such as Yell or Tradefinder, this is a serious limitation. Imagine four plumbers listed in an area as "sponsors", the relatively small amount of traffic going into the directory is going to be split four ways - not good.
Competition Policy
We will not engage clients who compete in the same business category and postcode area.
Sometimes you may get several categories and adjacent postcode areas, especially for more specialised services.
The category list is given by the Google My Business category list as published by