AMP
AMP stands for "Accelerated Mobile Pages".
AMP is sponsored by Google to improve the web experience for mobiles.
It does this by stripping out unnecessary code and using a special code set that is then stored on Google's server.
The result is fast down loading sites that format well.
There is no reason why it shouldn't apply to desktops as well. There are some limitations on special effects and fancy graphics, but most functional sites can run better and faster on it.
If links are important to your site ranking, it is recommended to retain a regular HTML version of key pages.
Check it out at the AMP project.
Currently, subject to acceptance, we can AMP web pages for £50 per page based on re-using artwork and content already on an existing webpage. For Yell and Intel pages clients will need to confirm copyright of such content
We guarantee to achieve on any page (hopefully even better!)
This includes setting up and implementing Google Tag Master, Google Analytics, Search Console and Bing Webmaster
It also provides free resolution of any AMP issues showing up on Search Console for up to 12 months of implementation.
The fastest pages will always be the smallest pages, no matter how they are coded. Even in AMP keeping pages within limits and ideally focussed on aspects of your business not only leads to faster pages, but more focussed marketing options.