CTR
CTR stands for "Click Through
Rate".
Click Through Rates in
internet advertising indicate how well an ad is doing. It's a
measure of how many searchers will click that ad or website out of
the total number who viewed it in a search.
In searches CTRs should be at
least 1% and can be anything up to 100% for highly focussed ads.
In display type ads, CTRs as
low as 0.1% can be quite common.
Position on a page has a
significant effect on CTRs. For organic search, the top slot may get
33% of the traffic, second gets 15% and third 9%. So even first page
listings are living on bread crumbs below this level.
Depending on your business
model, avoid being too aggressive with C2As. A happy balance is
essential.
Having trouble with this
issue, why not book a Consultation.